Immobilien Heidelberg 24

Not so long ago selling a house was possible only through a real estate agent. This was mainly because there was no way for sellers and buyers to connect directly. And, the real estate agents would charge an exorbitant sum for providing their services in form of commission. But thanks to the internet, there are new ways of communication that have powered property sellers for selling a house privately.

What does selling a house on the internet imply?

These days we look towards the internet for all our needs. In the real estate sector, buyers no longer rely only on real estate agents to find a home for them. They search online for homes. The internet provides them the convenience of searching homes from the comfort of their home. They can also filter the listings according to their preferences such as the location, number of rooms, budget, etc. This helps them shortlist properties easily. They only need to visit properties that they have shortlisted. Therefore the entire process of finding a home saves their efforts, time and money.

If you are a seller and know that buyers are looking online to buy a property, then it definitely makes sense to channelize your efforts towards listing it on property portals. You can easily eliminate the agent from the process and sell it online.

While selling a house privately it is important to understand the role of a real estate agent. An agent essentially markets your property; arranges viewings of your property with potential buyers; negotiates the price and closes the deal.

The internet offers you a great platform to market your house.

All that you need to do to sell your property privately is:

• Price your house accurately. You can seek the services of a professional property appraiser for accurate pricing.

• Identify the property listing websites where you will list your house.

• List it on the site by uploading a description of your property.

• To give the potential buyers a clear idea of your house, upload attractive photographs.

• Uploading a virtual tour of the house is also beneficial.

• Once the potential buyers view the property online, they will directly connect with you.

• You can arrange the viewing of the house.

• Once a buyer is finalized, negotiate the price of the property.

• You can sell it without an agent easily.

Therefore, selling a house privately is not as complicated as it seems. It just requires some dedicated efforts. And, you will realize that a little bit of legwork does not hurt especially if there is so much to gain.

Immobilienmakler Heidelberg

Makler Heidelberg

The ample amount of online information regarding how to hire a real estate agent can be helpful for homebuyers and sellers, but finding the right one can still be a challenge. Professional agents should have the necessary skills and expertise to help find exactly what the client desires. These four qualities can clue in buyers and sellers that a real estate agent is a great choice.

Suggests Realistic Prices

When planning to sell a house, it is recommended to get listing presentations from several agencies. They will provide the market prices of comparable homes, as well as the amount of time it usually takes to sell similar properties. Working with professionals to ensure that a home is priced appropriately will make the process less time consuming and stressful.

Works Full Time

Some real estate agents connect home buyers with sellers as a part-time job; however, it is wise to choose one who works in the industry full time to get the best results. Such professionals are in a better position to provide accurate recommendations and tips as they have more experience and a deeper understanding of the industry. A full-time agent will likely spend more time scouting for a home on various listings or showing prospective buyers the house to ensure that the clients acquire or sell a property quickly and at the right price.

Charges an Appropriate Commission

In most states, the commission ranges between five and seven percent and is split between the selling and buying agents. Ask agents about commission rates when putting a home on the market or beginning a new home search. This is an ideal method to ensure that all parties understand the agreement. Also, be sure to ask about any offered rate rebates, as some companies actually pass on a percentage of the commission to the seller or buyer.

Has Experience in the Area

A buyer who is interested in purchasing a full-time residence should pick an expert who specializes in selling such properties in the area. On the other hand, people who are looking for investment properties are better off working with someone who has been facilitating such deals with other investors for years. It is also important to note that most professionals in this industry have multiple specialties.

Even if a candidate meets these four qualities, organize a face-to-face meeting with the home expert to get a full picture of his or her skills and expertise. Most professionals are more than happy to speak with potential customers to answer questions. Finding a real estate agent by following these guidelines will make the entire process of buying or selling a home far simpler.

Immobilienmakler Heidelberg

Makler Heidelberg

Let’s get right down to it, shall we:

Best REALTOR Slogans

#5. „My job is your future“– Good. So you understand how big of a deal a home purchase is for me.

#4. „Purveyor of fine homes to fine people“ – Not bad; a little boring, but you have a good command of the language and demonstrate strong commitment to a targeted market.

#3. „Sold in 100 days, or I’ll buy it“– Does this belong in the top 5? Yes – because you stand out, commit, and I know I’ll have a guaranteed sale within 4 months.

#2. „I Never Forget You Have a Choice“– That’s what I like to hear – you’ll always have the right motivations while we’re working together.

#1. „Anyone can sell your home. I can sell it for more.“ – Strong, assertive and straight to the point. Let me put you to the test.

Worst REALTOR Slogans

#5. „A Realtor You Can Trust“– Sounds like something your parole officer told you to say.

#4. „No Fancy Punchlines – Just Great Service“– Does this constitute an oxymoron? (Definitely a moron)

#3. „It’s the Energy!“– What does that even mean? I think your doctor over-prescribes stimulants… Out of curiosity, what’s his name (my friend wants to know…)?

#2. „Everything I Touch Turns to Sold!“ – Ha ha! It’s funny, I’ll give you that. But now that the joke’s over can you introduce me to a real REALTOR?

#1. „Spouses Selling Houses“ – Do you include domestic disputes with showings?

Conclusion

This was a tough article to write because there are at least 20 terrible catch phrases for every good one. Some rules of thumb:

• Use common sense – No one wants to hear you state the obvious – and no one is interested in self-indulgence. There’s also not much room for humor (there are exceptions of course), so keep it professional.
• If you say something bold in your slogan, make sure you’re willing to eat, sleep, and breathe by it.
• If you can’t come up with anything good, don’t worry: Clients won’t notice that you don’t have a catch phrase, but you might lose clients if you have a bad one.

Immobilienmakler Heidelberg

Makler Heidelberg

Additional effort in managing one’s personal finances will result to a more positive usage of personal resources. With attainable, realistic goals, ones financial standing will progress in no time at all. However, for the part of the individual concerned, this calls for proper planning and monitoring. There is also a need to assess at some point to see if the goals set are being met or further intervention is needed to alleviate the financial condition.

Available Income:

• Regular household cash flow
• After Budget cash or net flow

Regular household cash flow is what remains after the expected yearly expenses are subtracted from the expected yearly regular income. After budget cash or net flow is simply what one ends up with after subtracting regular household liabilities from the known assets. The part of the regular income that does not go towards normal expenses is a very important resource that can be diverted towards other personal financial goals. A balance sheet should be able to determine the net worth before proceeding to plan further on how to save enough for bigger and more important purchases.

Factors to be considered if 50% net increase is desired:

• Full liabilities
• Outstanding debts
• Investment Instruments
• Savings yield- savings + interest gained
• Outstanding student loans

It only goes to say that when liabilities decrease, a person’s net worth increases along with it. The number one advice for people with plans to progress financially is to avoid taking juicy bank loans on offer as they are ever-potent dangers to one’s credit score specially when the interest pile up. Recovery from debts will be a much needed boost to personal finance. The more payables are settled, the fewer the liabilities are and this carries a positive reflection on one’s balance sheet and also his credit standing.

Personal investments make up most of a person’s net worth and thus it is a perpetually good move to gain as much valuable assets as a person possibly can in the course of his lifetime. This is not to say that forethought should not be employed here but the contrary. Investing by buying up profitable assets should always be preceded by careful analysis, so that a purchase will actually add vigor to one’s portfolio. The general trend is that if you are the risk avoidant type of investor high risk investments are avoided. These are properties which have value that changes with the ebb and flow of time like real estate, precious metals like gold and other physical goods that are known to have volatile values.

The riskier among us, those whose mettle are undeniably more resistant to fear easily trade in stocks and other financial instruments of our time. In this type of assets, the rule goes that the higher the risk, the higher the possible gains. This kind of investments no doubt needs to be studied and studied again due to the very nature of it to avoid excessive losses and to catch gains when and where they are likely to fall.

As savings is an important and integral part of a person’s net worth, due research is called for to yield the names of institutions that offer better products or simply better rates for one’s hard earned dollars. For example, American soldiers have the option and the privilege to take advantage of the DOD Savings Deposit program that has very high interest rates at 10%.

Savings accounts and CDs serve you in two ways: firstly by increasing your total net worth and secondly by giving a much needed buffer zone to your personal finance portfolio, as seen by prevailing trends all over. The reason for this is because such instruments are federally insured and grows at a steady, favorable rate every year.

One thing that has perennially damaged net worth are student loans as they can persist a long time after a person has graduated and worked. To counter the negative impact of this, one effective practice is to take advantage of seasonal tax breaks. With American opportunity tax credit alone, an individual can save as much as $2,500 and those who are still studying should altogether shun away from private student loans in favor of federally funded loans as these carry a lower, or fixed rates in general.

Most effective ways to maximize cash flow:

• Highly informed financial decisions
• Making and adhering to a budget
• Controlling impulsive buying
• Putting Cost cutting measures in place

Smart financial choices can sometimes spell the difference between ruin and progress. For instance, there is a choice between buying a house which becomes unaffordable later on as opposed to renting a modest accommodation. If the sale price of the house is proven to be a figure greater than 20, when the actual sale price is divided by the yearly rental, then you would be wiser if you rent. Managing personal finance need not be a daunting task; it only requires patience and practice.

Where you can cut costs:

• Cut back on unnecessary expenditure
• Cooking instead of dining out
• Look into car insurance cost cutters
• Collecting and using coupons
• Buying wholesale instead of retail wherever applicable

There is absolutely no shame in using coupons and the benefits are tremendous, it can even get to be a habit. Why pay the full price when a little vigilance in cutting and saving coupons goes a long way? If no printed material is available from where to glean coupons, the internet is always there, the perfect place to search for printable coupons.

Cook at home and cook in batches. Then freeze for later meals. Have the due diligence to look after leftovers and you will probably save a fortune in take-out budget. There is no shame in keeping eatable food and it does wonders to a family or individual’s food budget.

Cut down on company offers, like phone packages, cable or internet packages, whatever has hidden charges, zero in on them and ask to get only the basic service, pay only for what you actually need and use. The extra features cost and pile up in the long run.

Carpooling is also one way to save, and if you must absolutely drive, drive safely to avoid charges. These small things all contribute towards managing one’s finance in a sane and productive way. And the habits that are changed also stick, so it is best to make sure that you make changes for the better.

How to estimate: Tools in Determining Worth

• Simple Net worth calculator
• Retirement calculator- many are downloadable
• Mortgage rate calculator, again downloadable
• Spouse or partner income calculator for multiple income households
• Loan calculator, for free from many sites
• Currency converter- already in wide use everywhere
• Home budget calculator- a standard for many housewives
• FICO score range tool- again available for free online
• Student loan calculator- for up to date interest rates

These personal finance calculators are absolutely necessary when strategizing and setting up your long and short term goals, tax payments and schedules, mortgage resolutions and other financial steps. The closer the estimates are to real figures, the closer you will be to realizing your plans and these depend heavily on calculators.

Personal finance is simply net worth, cash flow, the relevant planning, savings, investment instruments, budget or allocations and cost cutting. If effort is made to understand the concepts in theory and applied wisely, a personal balance sheet and credit score will improve continuously beyond recovery and go well into growth.

Immobilienmakler Heidelberg

Makler Heidelberg

Restaurants are a favorite commercial property for many investors because:

1. Tenants often sign a very long term, e.g. 20 years absolute triple net (NNN) leases. This means, besides the rent, tenants also pay for property taxes, insurance and all maintenance expenses. The only thing the investor has to pay is the mortgage, which in turn offers very predictable cash flow. There are either no or few landlord responsibilities because the tenant is responsible for maintenance. This allows the investor more time to do important thing in life, e.g. retire. All you do is take the rent check to the bank. This is one of the key benefits in investing in a restaurant or single-tenant property.
2. Whether rich or poor, people need to eat. Americans are eating out more often as they are too busy to cook and cleanup the pots & pans afterwards which often is the worst part! According to the National Restaurant Association, the nation’s restaurant industry currently involves 937,000 restaurants and is expected to reach $537 billion in sales in 2007, compared to just $322 billion in 1997 and $200 billion in 1987 (in current dollars). In 2006, for every dollar Americans spend on foods, 48 cents were spent in restaurants. As long as there is civilization on earth, there will be restaurants and the investor will feel comfortable that the property is always in high demand.
3. You know your tenants will take very good care of your property because it’s in their best interest to do so. Few customers, if any, want to go to a restaurant that has a filthy bathroom and/or trash in the parking lot.

However, restaurants are not created equal, from an investment viewpoint.

Franchised versus Independent

One often hears that 9 out of 10 new restaurants will fail in the first year; however, this is just an urban myth as there are no conclusive studies on this. There is only a study by Associate Professor of Hospitality, Dr. H.G. Parsa of Ohio State University who tracked new restaurants located in the city Columbus, Ohio during the period from 1996 to 1999 (Note: you should not draw the conclusion that the results are the same everywhere else in the US or during any other time periods.) Dr. Parsa observed that seafood restaurants were the safest ventures and that Mexican restaurants experience the highest rate of failure in Columbus, OH. His study also found 26% of new restaurants closed in the first year in Columbus, OH during 1996 to 1999. Besides economic failure, the reasons for restaurants closing include divorce, poor health, and unwillingness to commit immense time toward operation of the business. Based on this study, it may be safe to predict that the longer the restaurant has been in business, the more likely it will be operating the following year so that the landlord will continue to receive the rent.

For franchised restaurants, a franchisee has to have a certain minimal amount of non-borrowed cash/capital, e.g. $300,000 for McDonald’s, to qualify. The franchisee has to pay a one-time franchisee fee about $30,000 to $50,000. In addition, the franchisee has contribute royalty and advertising fees equal to about 4% and 3% of sales revenue, respectively. In turn, the franchisee receives training on how to set up and operate a proven and successful business without worrying about the marketing part. As a result, a franchised restaurant gets customers as soon as the open sign is put up. Should the franchisee fail to run the business at the location, the franchise may replace the current franchisee with a new one. The king of franchised hamburger restaurants is the fast-food chain McDonald’s with over 32000 locations in 118 countries (about 14,000 in the US) as of 2010. It has $34.2B in sales in 2011 with an average of $2.4M in revenue per US location. McDonald’s currently captures over 50% market share of the $64 billion US hamburger restaurant market. Its sales are up 26% in the last 5 years. Distant behind is Wendy’s (average sales of $1.5M) with $8.5B in sales and 5904 stores. Burger King ranks third (average sales of $1.2M) with $8.4B in sale, 7264 stores and 13% of the hamburger restaurant market share (among all restaurant chains, Subway is ranked number two with $11.4B in sales, 23,850 stores, and Starbucks number 3 with $9.8B in sales and 11,158 stores). McDonald’s success apparently is not the result of how delicious its Big Mac tastes but something else more complex. Per a survey of 28,000 online subscribers of Consumer Report magazine, McDonald’s hamburgers rank last among 18 national and regional fast food chains. It received a score of 5.6 on a scale of 1 to 10 with 10 being the best, behind Jack In the Box (6.3), Burger King (6.3), Wendy’s (6.6), Sonic Drive In (6.6), Carl’s Jr (6.9), Back Yard Burgers (7.6), Five Guys Burgers (7.9), and In-N-Out Burgers (7.9).

Fast-food chains tend to detect new trends faster. For example, they are open as early as 5AM as Americans are increasingly buying their breakfasts earlier. They are also selling more cafe; latte; fruit smoothies to compete with Starbucks and Jumba Juice. You also see more salads on the menu. This gives customers more reasons to stop by at fast-food restaurants and make them more appealing to different customers.

With independent restaurants, it often takes a while to for customers to come around and try the food. These establishments are especially tough in the first 12 months of opening, especially with owners of minimal or no proven track record. So in general, „mom and pop“ restaurants are risky investment due to initial weak revenue. If you choose to invest in a non-brand name restaurant, make sure the return is proportional to the risks that you will be taking.

Sometimes it is not easy for you to tell if a restaurant is a brand name or non-brand name. Some restaurant chains only operate, or are popular in a certain region. For example, WhatABurger restaurant chain with over 700 locations in 10 states is a very popular fast-food restaurant chain in Texas and Georgia. However, it is still unknown on the West Coast as of 2012. Brand name chains tend to have a website listing all the locations plus other information. So if you can find a restaurant website from Google or Yahoo you can quickly discern if an unfamiliar name is a brand name or not. You can also obtain basic consumer information about almost any chain restaurants in the US on Wikipedia.

The Ten Fastest-Growing Chains in 2011 with Sales Over $200 Million

According to Technomic, the following is the 10 fastest growing restaurant chains in terms of revenue change from 2010 to 2011:

1. Five Guys Burgers and Fries with $921M in sales and 32.8% change.
2. Chipotle Mexican Grill with $2.261B in sales and 23.4% change.
3. Jimmy John’s Gourmet Sandwich Shop with $895M in sales and 21.8% change.
4. Yard House with $262M in sales and 21.5% change.
5. Firehouse Subs with $285M in sales and 21.1% change.
6. BJ’s Restaurant & Brewhouse with $621M in sales and 20.9% change.
7. Buffalo Wild Wings Grill & Bar with $2.045B in sales and 20.1% change.
8. Raising Cane’s Chicken Fingers with $206M in sales and 18.2% change.
9. Noodles & Company with $300M in sales and 14.9% change from.
10. Wingstop with $382M in sales and 22.1% change.

Lease & Rent Guaranty

The tenants often sign a long term absolute triple net (NNN) lease. This means, besides the base rent, they also pay for all operating expenses: property taxes, insurance and maintenance expenses. For investors, the risk of maintenance expenses uncertainty is eliminated and their cash flow is predictable. The tenants may also guarantee the rent with their own or corporate assets. Therefore, in case they have to close down the business, they will continue paying rent for the life of the lease. Below are a few things that you need to know about the lease guaranty:

1. In general, the stronger the guaranty the lower the return of your investment. The guaranty by McDonald’s Corporation with a strong „A“ S&P corporate rating of a public company is much better than a small corporation owned by a franchisee with a few restaurants. Consequently, a restaurant with a McDonald’s corporate lease normally offers low 4.5-5% cap (return of investment in the 1^st year of ownership) while McDonald’s with a franchisee guaranty (over 75% of McDonalds restaurants are owned by franchisees) may offer 5-6% cap. So figure out the amount of risks you are willing to take as you won’t get both low risks and high returns in an investment.
2. Sometimes a multi-location franchise will form a parent company to own all the restaurants. Each restaurant in turn is owned by a single-entity Limited Liabilities Company (LLC) to shield the parent company from liabilities. So the rent guaranty by the single-entity LLC does not mean much since it does not have much assets.
3. A good, long guaranty does not make a lemon a good car. Similarly, a strong guaranty does not make a lousy restaurant a good investment. It only means the tenant will make every effort to pay you the rent. So don’t judge a property primarily on the guaranty.
4. The guaranty is good until the corporation that guarantees it declares bankruptcy. At that time, the corporation reorganizes its operations by closing locations with low revenue and keeping the good locations, (i.e. ones with strong sales). So it’s more critical for you to choose a property at a good location. If it happens to have a weak guaranty, (e.g. from a small, private company), you will get double benefits: on time rent payment and high return.
5. If you happen to invest in a „mom & pop“ restaurant, make sure all the principals, e.g. both mom and pop, guarantee the lease with their assets. The guaranty should be reviewed by an attorney to make sure you are well protected.

Location, Location, Location

A lousy restaurant may do well at a good location while those with a good menu may fail at a bad location. A good location will generate strong revenue for the operator and is primarily important to you as an investor. It should have these characteristics:

1. High traffic volume: this will draw more customers to the restaurant and as a result high revenue. So a restaurant at the entrance to a regional mall or Disney World, a major shopping mall, or colleges is always desirable.
2. Good visibility & signage: high traffic volume must be accompanied by good visibility from the street. This will minimize advertising expenses and is a constant reminder for diners to come in.
3. Ease of ingress and egress: a restaurant located on a one-way service road running parallel to a freeway will get a lot of traffic and has great visibility but is not at a great location. It’s hard for potential customers to get back if they miss the entrance. In addition, it’s not possible to make a left turn. On the other hand, the restaurant just off freeway exit is more convenient for customers.
4. Excellent demographics: a restaurant should do well in an area with a large, growing population and high incomes as it has more people with money to spend. Its business should generate more and more income to pay for increasing higher rents.
5. Lots of parking spaces: most chained restaurants have their own parking lot to accommodate customers at peak hours. If customer cannot find a parking space within a few minutes, there is a good chance they will skip it and/or won’t come back as often. A typical fast food restaurant will need about 10 to 20 parking spaces per 1000 square feet of space. Fast food restaurants, e.g. McDonald’s will need more parking spaces than sit down restaurants, e.g. Olive Garden.
6. High sales revenue: the annual gross revenue alone does not tell you much since larger–in term of square footage–restaurant tends to have higher revenue. So the rent to revenue ratio is a better gauge of success. Please refer to rent to revenue ratio in the due diligence section for further discussion.
7. High barriers to entry: this simply means that it’s not easy to replicate this location nearby for various reasons: the area simply does not have any more developable land, or the master plan does not allow any more construction of commercial properties, or it’s more expensive to build a similar property due to high cost of land and construction materials. For these reasons, the tenant is likely to renew the lease if the business is profitable.

Financing Considerations

In general, the interest rate is a bit higher than average for restaurants due to the fact that they are single-tenant properties. To the lenders, there is a perceived risk because if the restaurant is closed down, you could potentially lose 100% of your income from that restaurant. Lenders also prefer national brand name restaurants. In addition, some lenders will not loan to out-of-state investors especially if the restaurants are located in smaller cities. So it may be a good idea for you to invest in a franchised restaurant in major metro areas, e.g. Atlanta, Dallas. In 2009 it’s quite a challenge to get financing for sit-down restaurant acquisitions, especially for mom and pop and regional restaurants due to the tight credit market. However, things seem to have improved a bit in 2010. If you want to get the best rate and terms for the loan, you should stick to national franchised restaurants in major metros.

When the cap rate is higher than the interest rate of the loan, e.g. cap rate is 7.5% while interest rate is 6.5%, then you should consider borrowing as much as possible. You will get 7.5% return on your down payment plus 1% return for the money you borrow. Hence your total return (cash on cash) will be higher than the cap rate. Additionally, since the inflation in the near future is expected to be higher due to rising costs of fuel, the money which you borrow to finance your purchase will be worth less. So it’s even more beneficial to maximize leverage now.

Due Diligence Investigation

You may want to consider these factors before deciding to go forward with the purchase:

1. Tenant’s financial information: The restaurant business is labor intensive. The average employee generates only about $55,000 in revenue annually. The cost of goods, e.g. foods and supplies should be around 30-35% of revenue; labor and operating expenses 45-50%; rent about 7-12%. So do review the profits and loss (P&L) statements, if available, with your accountant. In the P&L statement, you may see the acronym EBITDAR. It stands for Earnings Before Income Taxes, Depreciation (of equipment), Amortization (of capital improvement), and Rent. If you don’t see royalty fees in P&L of a franchised restaurant or advertising expenses in the P&L of an independent restaurant, you may want to understand the reason why. Of course, we will want to make sure that the restaurant is profitable after paying the rent. Ideally, you would like to see net profits equal to 10-20% of the gross revenue. In the last few years the economy has taken a beating. As a result, restaurants have experienced a decrease in gross revenue of around 3-4%. This seems to have impacted most, if not all, restaurants everywhere. In addition, it may take a new restaurant several years to reach potential revenue target. So don’t expect new locations to be profitable right away even for chained restaurants.
2. Tenant’s credit history: if the tenant is a private corporation, you may be able to obtain the tenant’s credit history from Dun & Bradstreet (D&B). D&B provides Paydex score, the business equivalent of FICO, i.e. personal credit history score. This score ranges from 1 to 100, with higher scores indicating better payment performance. A Paydex score of 75 is equivalent to FICO score of 700. So if your tenant has a Paydex score of 80, you are likely to receive the rent checks promptly.
3. Rent to revenue ratio: this is the ratio of base rent over the annual gross sales of the store. It is a quick way to determine if the restaurant is profitable, i.e. the lower the ratio, the better the location. As a rule of thumb you will want to keep this ratio less than 10% which indicates that the location has strong revenue. If the ratio is less than 7%, the operator will very likely make a lot of money after paying the rent. The rent guaranty is probably not important in this case. However, the rent to revenue ratio is not a precise way to determine if the tenant is making a profit or not. It does not take into account the property taxes expense as part of the rent. Property taxes–computed as a percentage of assessed value–vary from states to states. For example, in California it’s about 1.25% of the assessed value, 3% in Texas, and as high as 10% in Illinois. And so a restaurant with rent to income ratio of 8% could be profitable in one state and yet be losing money in another.
4. Parking spaces: restaurants tend to need a higher number of parking spaces because most diners tend to stop by within a small time window. You will need at least 8 parking spaces per 1000 Square Feet (SF) of restaurant space. Fast food restaurants may need about 15 to 18 spaces per 1000 SF.
5. Termination Clause: some of the long term leases give the tenant an option to terminate the lease should there be a fire destroying a certain percentage of the property. Of course, this is not desirable to you if that percentage is too low, e.g. 10%. So make sure you read the lease. You also want to make sure the insurance policy also covers rental income loss for 12-24 months in case the property is damaged by fire or natural disasters.
6. Price per SF: you should pay about $200 to $500 per SF. In California you have to pay a premium, e.g. $1000 per SF for Starbucks restaurants which are normally sold at very high price per SF. If you pay more than $500 per SF for the restaurant, make sure you have justification for doing so.
7. Rent per SF: ideally you should invest in a property in which the rent per SF is low, e.g. $2 to $3 per SF per month. This gives you room to raise the rent in the future. Besides, the low rent ensures the tenant’s business is profitable, so he will be around to keep paying the rent. Starbucks tend to pay a premium rent $2 to 4 per SF monthly since they are often located at a premium location with lots of traffic and high visibility. If you plan to invest in a restaurant in which the tenant pays more than $4 per SF monthly, make sure you could justify your decision because it’s hard to make a profit in the restaurant business when the tenant is paying higher rent. Some restaurants may have a percentage clause. This means besides the minimum base rent, the operator also pays you a percentage of his revenue when it reaches a certain threshold.
8. Rent increase: A restaurant landlord will normally receive either a 2% annual rent increase or a 10% increase every 5 years. As an investor you should prefer 2% annual rent increase because 5 years is a long time to wait for a raise. You will also receive more rent with 2% annual increase than 10% increase every 5 years. Besides, as the rent increases every year so does the value of your investment. The value of restaurant is often based on the rent it generates. If the rent is increased while the market cap remains the same, your investment will appreciate in value. So there is no key advantage for investing in a restaurant in a certain area, e.g. California. It’s more important to choose a restaurant at a great location.
9. Lease term: in general investors favor long term, e.g. 20 year lease so they don’t have to worry about finding new tenants. During a period with low inflation, e.g. 1% to 2%, this is fine. However, when the inflation is high, e.g. 4%, this means you will technically get less rent if the rent increase is only 2%. So don’t rule out properties with a few years left of the lease as there may be strong upside potential. When the lease expires without options, the tenant may have to pay much higher market rent.
10. Risks versus Investment Returns: as an investor, you like properties that offer very high return, e.g. 8% to 9% cap rate. And so you may be attracted to a brand new franchised restaurant offered for sale by a developer. In this case, the developer builds the restaurants completely with Furniture, Fixtures and Equipment (FFEs) for the franchisee based on the franchise specifications. The franchisee signs a 20 years absolute NNN lease paying very generous rent per SF, e.g. $4 to $5 per SF monthly. The new franchisee is willing to do so because he does not need to come up with any cash to open a business. Investors are excited about the high return; however, this may be a very risky investment. The one who is guaranteed to make money is the developer. The franchisee may not be willing to hold on during tough times as he does not have any equity in the property. Should the franchisee’s business fails, you may not be able to find a tenant willing to pay such high rent, and you may end up with a vacant restaurant.
11. Track records of the operator: the restaurant being run by an operator with 1 or 2 recently-open restaurants will probably be a riskier investment. On the other hand, an operator with 20 years in the business and 30 locations may be more likely to be around next year to pay you the rent.
12. Trade fixtures: some restaurants are sold with trade fixtures so make sure you document in writing what is included in the sale.
13. Fast-food versus Sit-down: while fast-food restaurants, e.g. McDonalds do well during the downturn, sit-down family restaurants tend to be more sensitive to the recession due to higher prices and high expenses. These restaurants may experience double-digit drop in year-to-year revenue. As a result, many sit-down restaurants were shut down during the recession. If you consider investing in a sit-down restaurant, you should choose one in an area with high income and large population.

Sale & Lease Back

Sometimes the restaurant operator may sell the real estate part and then lease back the property for a long time, e.g. 20 years. A typical investor would wonder if the operator is in financial trouble so that he has to sell the property to pay for his debts. It may or may not be the case; however, this is a quick and easy way for the restaurant operator to get cash out of the equities for good reason: business expansion. Of course, the operator could refinance the property with cash out but that may not be the best option because:

1. He cannot maximize the cash out as lenders often lend only 65% of the property value in a refinance situation.
2. The loan will show as long term debt in the balance sheet which is often not viewed in a positive light.
3. The interest rates may not be as favorable if the restaurant operator does not have a strong balance sheet.
4. He may not be able to find any lenders due to the tight credit market.

You will often see 2 different cash out strategies when you look at the rent paid by the restaurant operator:

1. Conservative market rent: the operator wants to make sure he pays a low rent so his restaurant business has a good chance of being profitable. He also offers conservative cap rate to investors, e.g. 7% cap. As a result, his cash out amount is small to moderate. This may be a low risk investment for an investor because the tenant is more likely to be able to afford the rent.
2. Significantly higher than market rent: the operator wants to maximize his cash out by pricing the property much higher than its market value, e.g. $2M for a $1M property. Investors are sometimes offered high cap rate, e.g. 10%. The operator may pay $5 of rent per square foot in an area where the rent for comparable properties is $3 per square foot. As a result, the restaurant business at this location may suffer a loss due to higher rents. However, the operator gets as much money as possible. This property could be very risky for you. If the tenant’s business does not make it and he declares bankruptcy, you will have to offer lower rent to another tenant to lease your building.

Ground Lease

Occasionally you see a restaurant on ground lease for sale. The term ground lease may be confusing as it could mean

1. You buy the building and lease the land owned by another investor on a long-term, e.g. 50 years, ground lease.
2. You buy the land in which the tenant owns the building. This is the most likely scenario. The tenant builds the restaurant with its own money and then typically signs a 20 years NNN lease to lease the lot. If the tenant does not renew the lease then the building is reverted to the landowner. The cap rate is often 1% lower, e.g. 6 to 7.25 percent, compared to restaurants in which you buy both land and building.

Since the tenant has to invest a substantial amount of money (whether its own or borrowed funds) for the construction of the building, it has to be double sure that this is the right location for its business. In addition, should the tenant fail to make the rent payment or fail to renew the lease, the building with substantial value will revert to you as the landowner. So the tenant will lose a lot more, both business and building, if it does not fulfill its obligation. And thus it thinks twice about not sending in the rent checks. In that sense, this is a bit safer investment than a restaurant which you own both the land and improvements. Besides the lower cap rate, the major drawbacks for ground lease are

1. There are no tax write-offs as the IRS does not allow you to depreciate its land value. So your tax liabilities are higher. The tenants, on the other hand, can depreciate 100% the value of the buildings and equipments to offset the profits from the business.
2. If the property is damaged by fire or natural disasters, e.g. tornados, some leases may allow the tenants to collect insurance proceeds and terminate the lease without rebuilding the properties in the last few years of the lease. Unfortunately, this author is not aware of any insurance companies that would sell fire insurance to you since you don’t own the building. So the risk is substantial as you may end up owning a very expensive vacant lot with no income and a huge property taxes bill.
3. Some of the leases allow the tenants not having to make any structure, e.g. roof, repairs in the last few years of the lease. This may require investors to spend money on deferred maintenance expenses and thus will have negative impact on the cash flow of the property.

Immobilienmakler Heidelberg

Makler Heidelberg

Are you running out of creative juice for your needed daily or weekly blog? Are you having some sort of repetitions just after two months or so? If you are in this situation, you’re probably thinking of how you can possibly sustain readership with writing ideas or topics that are sure to entice readers to follow you. Here are some topics you can write about for the next days.

Local activities which kids and teenagers would probably ask permission from their parents to join. Every community conducts activities for children and teenagers. These activities are geared to enrich the knowledge and skills of the participants. Most of them are conducted during summer months. But there are also some activities conducted during the other months of the year. These activities can range from art workshops, sports clinics, dance competitions, talent shows, and a whole lot more.

Current news in your local community and even important events of the nation. News affects all. Whatever is happening in the community and in the nation has impact to everybody. Discuss how these events can affect the families and individuals in the community. Assert your point. Give insights on how these events can shape the local real estate industry.

Present places of interests to your readers. Make your real estate blog a reference for readers to familiarize themselves with the community’s various interesting places. Let your writings take them to the vest restaurants, entertainment hubs, museums, shopping destinations, and even tourist spots. These local crowd-drawers deserve to have their spotlights on your blog. It will also help if you’ll notify merchants, establishments or entities which you’ll mention in your writing. Through this, you are getting them fueled to share your writings in their respective platforms. This will eventually increase redirects from their spaces to yours.

Dissect local market studies. Different studies present various insights. They send signals to buyers and sellers alike. Present statistics, data, and other information which will be valuable and influential to the decisions of your readers. Will this month be good to buy a house? Will next month see home prices increasing at least for your market?

Give tips, suggestions, and advises. Your blog can also serve as a communication line between you and your readers. Engage them in your posts through tips about home staging. Suggest ways on how they can better rearrange the room of their sons or daughters. Give advise on how to deal with noisy neighbors. There are plenty of topics in which your expert opinion and advise are warranted.

Immobilienmakler Heidelberg

Makler Heidelberg

The „Great Resignation“ has been a buzz word we have all talked about now for the past several months and it doesn’t seem to be going away. Just recently reported by the BLS, the Great Resignation reached an all-time high in September with 4.4 million workers quitting their jobs.

What is the cause of the Great Resignation though? Is it workers wanting more flexibility in their work/life balance that their current employer doesn’t offer? Is it wanting to work at home permanently, but not having the option available anymore? Was it being cooped up at home that made workers realize they want a change in their careers when the job market is better? It’s all of this and more.

The fall 2021 Hiring Report released by Monster though indicates that burnout is the #1 reason employees are quitting their jobs. Since the start of the COVID-19 pandemic, mental health has become a growing concern. Many employees feel like they are „always on“ and work longer hours when at home. There is also a sense of isolation. There is less comradery and social interaction with co-workers, so more workers are feeling lonely and disconnected. All of this, but not limited to, can contribute to feeling burned out. A survey conducted by Indeed in the springtime even showed that more than half of workers reported they were burned out.

What is employee burnout exactly though? Verywell Mind defines burnout as a reaction to prolonged or chronic job stress and is characterized by three main dimensions: exhaustion, cynicism (less identification with the job), and feelings of reduced professional ability.

Signs and symptoms of employee burnout that Verywell Mind reports include:

• Alienation from work-related activities: Individuals view their jobs as stressful and frustrating. They also may become cynical about their work and the people they work with.
• Physical symptoms: This can include headaches, stomachaches, or intestinal issues.
• Emotional exhaustion: Individuals feel drained and tired. They have a lack of energy to complete their work.
• Reduced performance: It can affect everyday tasks both at work and at home. They feel negative about tasks and have difficulty in concentrating. They also have a lack of creativity.
• Depression: Employee burnout can share similar traits to depression and include feelings of hopelessness and cognitive and physical symptoms.

As we can see, employee burnout is important to combat not only for job resignation purposes, but for the mental well-being of employees. Some may even say that the Great Resignation is causing more employees to burnout due to hiring needs because of the Great Resignation. In some cases, this trickled down effect is probably very true. So, how do we stop the Great Resignation? How can we keep our employees from leaving? One place to start is by investing time and money into your employees to avoid burnout. In this blog, we will take a look at (8) ways to keep employees happy and employed at your company.

1. Check-In with Employees

Frequent check-in meetings with employees are important to see how they are doing. It’s an opportunity for managers to see how their team members are feeling and if they are stressed out with tasks they have at hand. These meetings are probably one of the best ways to detect employee burnout. It also gives employers an opportunity to consult individually with those employees who are beginning to feel burned out and to discuss ways you can help.

Check-in meetings are also an opportunity to discuss employees‘ goals at your company. Harvard Business Review suggests asking employees, „if they could shape their dream job at your company, what would it be?“ This gives employees the floor to share the direction they would like to head into and allows you to begin thinking about shaping this role for them. It also encourages employees to know you are thinking about long-term growth opportunities for them at your company.

Employees also like to know they are valued and are making an impact at the company they work for. During your check-in meetings, be sure to spend time acknowledging their work and the value they are providing. Employees want to know they have a purpose at your company.

Things to consider:

• Some of your check-in meetings you may want to hold off-site, such as at a coffee shop. Depending on how often you meet, you may not do this every time, but meeting outside the office to have some of these conversations is a way to talk in a casual, open environment. It is also a relatively inexpensive way to take an employee out.
• Managers should consider holding weekly 15-minute meetings. Jennifer Moss, author of the new book, „The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It,“ suggests holding short 15-minute weekly meetings. These meetings can be used to discuss the highs and lows of the week and what managers can do to make things easier the next week. It’s a simple task that can pay off in terms of mental wellness and productivity. Jennifer also noted that specific questions should be asked to best assess how an employee is doing. Her research found that an average person says they are „fine“ 14 times a week when they are asked how they are doing; 19% of the time they are lying.

2. Monitor Workloads

Managers should monitor workloads and ensure no one has an unreasonable amount. Workloads may spike at certain times of the year; however, managers will want to make sure employees don’t sustain heavy workloads throughout the entire year. Evaluate employees that have demanding workloads and try to find ways to alleviate that workload from their schedule. Also monitor expectations and goals. Be sure you are setting attainable goals so no one is overstretched and works tirelessly to achieve them. Goals need to be reachable.

3. Provide Mental Health Support

There are a number of ways employers can provide mental health support to employees. Providing mental health days is one way to do so. It allows employees to take time off for self-care and needed time off for themselves. Mental health days may be something to consider implementing in 2022 if it is not already offered at your company.

Employee Assistance Programs that offer wellness counseling is also something to consider looking into as an addition to your benefits package. Some healthcare providers already offer counseling and wellness programs with their health insurance so it’s something to look into if you are unsure if your health insurance provides it. If it is included with your insurance, share this information with employees so they know it is available to them.

You may also think about bringing in a wellness coach a few times a year where they can offer best practices to employees on mental health. This is a nice opportunity for a group lunch and learn. You can even consider doing wellness group activities during the lunch hour, such as yoga, painting, bringing in a masseuse, etc.

Lastly, encourage employees to take a break if they are feeling overwhelmed or stuck with a project. A simple walk or snack break can help them decompress and come back with a fresh mind!

4. Survey Employees About Working at Home vs. in the Office

There are pros and cons to working at home versus coming into the office. A recent survey by Bankrate, showed that 56% of workers preferred remote work or adjustable hours. Having the ability to work from home has been another factor contributing to the Great Resignation. At the same time though, the disconnect from co-workers and lack of socialization problems are real. According to the Buffer 2021 State of Remote Work survey, 16% of respondents reported difficulties with collaboration and 16% also reported loneliness while working at home. Is hybrid the magic fix? From personal experience, it seems like many enjoy the hybrid work schedule because you get the best of both worlds. To see what is best for your organization, consider sending out a survey to your employees to gauge what majority of employees would prefer. The survey will share insight in what schedule would make your employees most happy.

5. Promote Office Camaraderie and Connection

Making time to connect and build relationships among team members is also important. This can go hand in hand with the above topic of working at home. Whether you have employees working at home, in the office, or a hybrid schedule, it is important to promote an environment where people can get to know one another. According to Harvard Business Review, their COVID-Era survey data showed that both blue and white collar workers around the world place a higher priority on having a „good relationship with co-workers“ than on many other job attributes.

If you are not able to hold in-person events, virtual events can be held, such as virtual happy hours or team trivia. You can even have virtual cooking or cocktail making classes. Anything that can help bring the team together for a good time is beneficial for office camaraderie. In-person social events are definitely a better way for employees to get to know one another, however, virtual events are a good alternative if in-person is not possible.

6. Encourage Work-Life Balance

Work-life balance has probably always been important for most workers; however, it’s becoming a greater factor now when deciding to work or stay at a company. As a best practice, encourage employees to take vacation time, especially as you near the end of the year and employees still have vacation time left. This allows employees to know that you care about their well-being and that you want them to be able to enjoy time off.

Another good practice is to shut down the office early for holidays, if possible. This helps enforce the importance of spending time with family, especially over the holidays. It’s also important to offer flexible schedules to accommodate for family or religious events. If someone has a personal obligation, welcome an environment that allows them to tend to important personal events during the work day.

Lastly, some companies even offer a more flexible schedule by allowing workers to start and end work at any time as long as they get in 8 hours a day. If someone is more productive starting earlier or working later, why not allow them if they get in the same hours of work?

7. Upskill Employees

Upskilling employees is a practice that can offer great benefit for employers. It can help employees increase job satisfaction (avoiding burnout) and in return help retain employees. It also has financial benefits for the company.

What is upskilling exactly though? According to AG5, it is the process of taking skills and knowledge in a certain area to a new level. It’s also an opportunity to promote employees and help them grow instead of hiring new individuals.

Monster’s Fall 2021 Hiring Report, showed that 45% of workers would be more likely to stay with their employer if they were offered skills training. It offers a new exciting experience for employees, especially for those that have had the same role for a few years. Instead of finding a different job, this gives them the opportunity for a new role at your company. Financially, a Gallup survey reports that the cost of replacing an individual employee can range from one and a half to two times the employee’s annual salary. This is probably very true when you think about spending money advertising the position, onboarding someone new, and all of the other expenses that goes into recruiting a new employee. Starting salary for that person may even be higher then if you were to promote someone from within.

8. Provide Management Training

Management training may be something to consider offering to new managers as well. Managers play a crucial role in employee engagement and retention. A study performed by Randstad showed that 60% of respondents said they had left a job or would leave over a bad boss, with 58% indicating that they would stay at a job with a lower salary if that meant working for a great boss.

Poor managers can induce stress on employees and drive them out the door. Management training can help managers learn best practices for managing employees. They need to be equipped with skills to provide appropriate feedback, to communicate effectively and clearly, to have the ability to set reasonable expectations, recognize employees for achievements, and be able to delegate tasks. Great managers can make a huge impact on company culture and employee morale!

The Beginning of the End of the Great Resignation

We just took a deep dive into 8 ways to combat employee burnout. Employee burnout is very real and has become an even more prominent problem during the pandemic. It is one area though that employers can try to get under control in order to avoid further resignations. It might not be the only answer to end the Great Resignation, but keeping employees happy and healthy is certainly a good place to start.

Immobilienmakler Heidelberg

Makler Heidelberg

Tucked up in the north east corner of Bastrop County almost to the Lee County line is the sleepy little „burb“ of Paige. The elevation is approx. 535′, the weather is moderate year round. The school system is Bastrop ISD and depending on where you live kids might attend Lost Pines Elementary, Bastrop Middle School or Bastrop High school. Paige proper is not much bigger than a total of 18 blocks and as is typical of small Texas towns there are still some beautiful old vintage/historic homes and buildings still standing or still in use. The area surrounding Paige is a mix of rural residential properties and farm and ranch land. Horse enthusiasts covet the sandy loam soil that can be found in parts of Paige such as out Old Potato Road, or Old Pin Oak, or Antiock and Cardinal Roads.

Paige was established in 1872 along the Houston and Texas Central Rail. The old abandoned rail line is still there which runs along side parts of Old Highway 20 and would make a great section of „Rails for Trails“ as it is not in use at all now. Paige was named after one of the civil engineers that worked on the railway. There was a rail station in Paige up until 1876 and then it was moved to its present location approximately 3 miles to the east. There is a volunteer fire department which was established in 1982 along with the Paige Community Center, and Paige has had a Post Office in town since1874. In those days the majority of the population was of German heritage as was much of the Central Texas area. The population of Paige has fluctuated over the years. In the late 1880’s the town was said to have had a population of 500. Back then the Paige rail station was a shipping point for livestock such as cattle and hogs. Local industry included a pickle, creamery, and broom factory. Today some of the local businesses include The Old Frontier Store which is on Highway 290 and has a little bit of everything to offer from groceries to a meat counter to a small deli/diner, and Yarnorama a yarn and fiber shop.

Paige is approx. 40 miles outside of Austin on Highway 290. Bastrop is 14 miles away on Highway 21, and has just about everything anyone could want or need with coffee shops, two feed stores, box stores such as Home Depot and Lowes on the way, great restaurants, a movie house and bowling alley. About half way to Bastrop from Paige on Highway 21 is Lake Bastrop which offers campgrounds, swim beaches, boat rental and boat launch on both the north and south shores. If you decide to head to Smithville, the town where the movie Hope Floats was filmed is just less than 13 miles on FM 2104. Just before you get to Smithville on the west side of the road you will find Buecher State Park and Lake. If it is the coast you crave you can get to the Gulf in just under two hours from Paige. Circle D, Pioneer Pines Farms, Pine Valley and Pine Tree Cattle Ranch are just a few of the subdivisions that fall in the Paige area that offer rural residential living in the ‚lost pines“ of Bastrop County. The Paige area is also full of wonderful ranches and recreational properties (great for hunting) and periodically they do come on the market.

Immobilienmakler Heidelberg

Makler Heidelberg

Although, there are over 1.3 million, real estate agents, in the United States, only, a small – minority, of them, are responsible, for the vast majority of the transactions, which occur! Since, for most of us, the value of their house, represents, their single – biggest, financial asset, wouldn’t it make sense, to very carefully, choose the individual, to hire, to represent you, and your best – interests? How should quality agents, demonstrate, and prove, their value? Doing so, demands a variety of skills, assets, attitude, persistence, discipline, integrity, etc, and, there is no such thing, as one – size – fits – all! Before, hiring the right person, to serve and represent, one’s interests, it is essential to, clearly, prove, he is worthy of their respect, etc! With, that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 8 ways, quality agents consistently, prove their worth/ value!

1. Effectively listen to prospective clients: Observe, when interviewing agents to represent you, whether, the individual, effectively, listens, to you, and your personal needs, concerns, priorities, etc. How can anyone, represent your best interests, unless/ until, he commits to doing so?

2. Thoroughly, discuss, and discover, what prospective client, seeks, and needs: While some proceed, by trying to, merely, tell someone, what he believes, they want to hear, I strongly believe, in my service – mark, I’ll always tell you what you need to know, not, just, what you want to hear! It is wise, for client and agent, to know, trust, and believe, in – each other, throughout the process!

3. Discuss/ explain suggested marketing plan: What makes one’s marketing plan, different, in a meaningful way, from others? Since, one’s house, is so financially (and, other ways) relevant, it’s essential/ important, for both sides, to work together, on the same – page!

4. Explain concept/ teamwork/ strategy: Real estate agents, owe it, to their clients, to thoroughly, explain their concept, strategy, reasoning, action plans, and, the importance of well – considered, teamwork!

5. Commitment/ discipline/ efforts: Agents can’t, and should never, go – through – the – motions, and proceed, forward, with the level of consistent, true commitment, and the discipline, to maximize their efforts, for the client’s best – interests!

6. Regular updates: Communication, and providing regular reviews, and updates, must be an obligation, for agents! An essential component of representing someone, during stressful times/ periods, is holding – their – hands, throughout the entire period/ process/ transaction! From the onset, it’s important to pre – plan, for, regular, periodic updates, to thorough discuss, all relevant components, and/ or, necessary adjustments, during the period!

7. Quality negotiating: It takes quality negotiating, and an understanding of market, and economic conditions, in terms of supply – and – demand, etc, to make a significant difference, for the better!

8. Close the best deal: Meaningful representatives listen to potential deals, and help, bring them, forward, and, then, have the skills, and self – confidence, etc, to close the deal, with the best combination of minimizing the amount of time needed, enhancing the price offered, and addressing, any, and all conditions, etc.

Hire an agent, who will strive, to clearly, demonstrate, and prove his value, consistently, by a combination of skills, efforts, and a positive, can – do, attitude. Before you, buy, or sell a house/ home, doesn’t it make sense, to hire, the right agent?

Immobilienmakler Heidelberg

Makler Heidelberg

Instagram’s simple platform and focus on photos makes it the perfect app for real estate agents to share their listings. However, agents who aren’t familiar with the platform may not know what kinds of pictures to post. Simply posting a photo of your listing with the address and a description isn’t going to get much attention. You need to create a story around the listing and share multiple photos to tell that story.

The easiest way to start „Instagramming“ your listings is to use Instagram during an open house. Below are 7 different pictures you can take to create and share your open house story.

Start with a selfie

A „selfie“ is a photo that you take of yourself. Take a selfie in your car, in front of the sign or by the front door. Caption it with something like „Excited to host an open house at 12345 Main Street.“

Your favorite room

Take a photo of your favorite room in the house. In the caption, get your followers to imagine life in that room. For example, if your favorite room is the bathroom with the huge soaking tub, say something like „Can you imagine coming home from a hard day’s work and getting to soak in this tub? Glorious!“

Your favorite outdoor feature

Photograph your favorite outside space. Again, get your followers to imagine themselves living there. „Check out this built in BBQ. Would you love to host summer BBQs at this home?“

Give a shoutout to other agents

A shoutout is a social media referral. If a real estate agent you know comes by the house with clients, snap a picture with them and give them a shoutout in the caption (be sure to use their Instagram handle if they have one.) Your caption could read something like this „Look who stopped by my open house today! Thanks for bringing your buyers @realestateagent.“

Share your „to-do list.“

Write or type a list of things you need to do to prepare for the open house then post a picture. This gives people an idea of the services you provide when hosting an open house. You can also share the owners to do list to educate people on how they should prepare for an open house.

Tools of the Trade

Do you always bring a specific water bottle to open houses? Do you often bake cookies or bring a vase of flowers? Lay out your items and snap a photo. The caption can read something like „Here’s my open house survival kit!“

Get the owners in on the fun

If the homeowners are around, take a photo with them. Tag them and ask them to share the photo on their Instagram and to tag you!

Instagram is easy to use and the perfect platform for real estate agents who are unfamiliar with social media but want to use it to market their listings. With a few clicks of your smartphone camera and some witty captions, you’re next buyer could be one of your Instagram followers.

Immobilienmakler Heidelberg

Makler Heidelberg